Rizzoli Cucine, together with Tunnel Studios, won the prestigious 'Best Impact Key Award' at the 20th Press, Outdoor&Promotion Key Award of the Media Key Group. The award celebrates Rizzoli's Brand Identity project, also winning a nomination in the "Brand Identity" category. This special award recognises creative, original and complex projects in the field of brand identity. It is an award that highlights the importance of brand identity as a successful tool for companies and celebrates those who have excelled in offering unique and innovative solutions to create memorable brand identities. Rizzoli's new logo is a tribute to the company's DNA and represents an exciting chapter for the company as it celebrates 111 years of history. It embodies Rizzoli's corporate identity, combining traditional craftsmanship and cutting-edge technology. Tunnel Studios designed Rizzoli's new identity inspired by alchemy, a system of primordial transformation of matter. The logo, born from a square module representing Rizzoli products processed and moulded to take on a new visual identity, is transformed into a rhombus inclined 45 degrees to the right. This symbolic shape represents Rizzoli's projection into the future, firmly anchored in its history and tradition. The logo recalls the alchemical triangle symbol of fire, representing the harmony between mind, soul and body. It embodies the two souls of Rizzoli: the real and fascinating one of the combustion process and the magical one that captures, aggregates and enchants. This combination of seductive elements communicates a unique language, combining reason and emotion, chemistry and magic. Rizzoli is ready to share its renewed corporate identity through a complete rebranding process during 2023. This will involve the company, the shops and the market with communication and marketing materials, including traditional and digital media. Tunnel Studios, Rizzoli's historic communication agency, has been working with the company on this important strategic project for over 7 years. Federico Gualtieri and Luca Bergo, CEO of Tunnel Studios, underline the importance of a deep understanding of Rizzoli's values and culture to bring back the new soul of the company. Rizzoli's new graphic image recalls the atmosphere of the mountains of Trentino-Alto Adige, the company's home territory, and the warmth that its products emanate, visible in the flame colours. These elements give the brand a warm expression, a pleasant and linear shape that conveys serenity and stability.